7 Best Email Marketing Tools for Ecommerce in 2025 Free and Paid Options That Actually Work:
If you are running an ecommerce store in 2025 and you are not using email marketing you are leaving serious money on the table Email is still one of the highest ROI marketing channels out there especially for online stores And with the right tools you can automate your campaigns personalize messages and turn casual browsers into loyal buyers
In this post we are breaking down the best email marketing tools for ecommerce 2025 covering both free and paid options that deliver real results We have tested dozens of platforms talked to store owners and reviewed expert opinions so you do not have to waste time or money on the wrong choice
Why Email Marketing Is a Must for Ecommerce in 2025
Let us be real Social media algorithms change every week Ads get more expensive by the day But email That is your owned audience People who actually want to hear from you And in 2025 smart email tools go beyond just sending newsletters They help you recover abandoned carts send product recommendations based on browsing history and even predict when a customer is about to churn
According to recent data email marketing delivers an average ROI of 36 for every 1 spent And for ecommerce stores that number can be even higher when you use automation and segmentation correctly
How We Chose the Best Email Marketing Tools for Ecommerce 2025
We did not just pick the most popular names We evaluated each tool based on real ecommerce needs
- Ease of use Can you set up campaigns without a developer
- Automation features Abandoned cart emails welcome series post purchase flows
- Integration with major platforms Shopify WooCommerce BigCommerce etc
- Deliverability rates Does your email actually reach the inbox
- Pricing transparency No hidden fees or sudden price jumps
- Customer support Because things break and you need help fast
Now let us dive into the top 7 tools that made the cut
1 Klaviyo The Ecommerce Powerhouse
If you are serious about ecommerce email marketing Klaviyo should be at the top of your list It is built specifically for online stores and it shows From day one you get access to pre built flows like welcome series browse abandonment and post purchase upsell sequences
Klaviyo connects seamlessly with Shopify WooCommerce and other major platforms It tracks every customer action so you can send hyper targeted messages For example if someone views a product three times but does not buy Klaviyo can automatically send them a discount code
Best for Medium to large ecommerce stores that want deep segmentation and advanced analytics
Pricing Free plan up to 250 contacts Paid plans start at 45 month based on number of contacts
Expert take Marketing strategist Sarah Lin says Klaviyo is the only tool I recommend to my ecommerce clients because it turns data into revenue without needing a data science degree
2 Mailchimp Still a Solid Choice for Beginners
Mailchimp has been around forever and for good reason It is super beginner friendly and offers a generous free plan But in 2025 it is no longer the go to for serious ecommerce players Why Because its automation and segmentation are not as powerful as Klaviyo or others
That said if you are just starting out and selling on Shopify or Etsy Mailchimp gets the job done You can set up basic welcome emails and abandoned cart reminders without much hassle
Best for New store owners or small businesses with simple email needs
Pricing Free plan up to 500 contacts and 1000 emails month Paid plans start at 13 month
One caveat Mailchimp changed its pricing model a few years back and now charges based on both contacts and features So watch out for surprise costs as you scale
3 Omnisend All in One for Ecommerce
Omnisend is like Klaviyo but with a twist It supports not just email but also SMS push notifications and even WhatsApp This makes it perfect if you want to reach customers across multiple channels without juggling five different tools
Their automation workflows are ecommerce focused Think welcome series win back campaigns and birthday discounts Plus their product picker lets you insert real products from your store directly into emails no copy pasting needed
Best for Stores that want to combine email SMS and mobile messaging
Pricing Free plan up to 250 contacts and 500 emails month Paid plans start at 16 month
Shopify merchant James Rivera told us Omnisend cut our cart abandonment rate by 32 in just two months because we could follow up via SMS when email failed
4 Brevo Formerly Sendinblue Affordable and Effective
Brevo used to be Sendinblue and it remains one of the most cost effective email marketing tools out there What makes it stand out is its unlimited contacts model You pay based on how many emails you send not how many subscribers you have
For growing stores this is a game changer You can build a huge list without worrying about your monthly bill exploding Brevo also offers solid automation transactional emails and basic CRM features
Best for Budget conscious stores with large email lists
Pricing Free plan up to 300 emails day Paid plans start at 25 month for unlimited contacts
Just note its ecommerce specific features are not as deep as Klaviyo but for the price it is hard to beat
5 ActiveCampaign For Smart Automation
ActiveCampaign is not built just for ecommerce but it has some of the most powerful automation in the industry You can create complex customer journeys based on behavior location purchase history and more
Its site tracking and lead scoring help you identify hot leads before they even add to cart And with dynamic content you can show different products to different segments in the same email
Best for Stores that want advanced marketing automation beyond basic email
Pricing No free plan Lite plan starts at 29 month for up to 1000 contacts
Downside The learning curve is steeper and the interface can feel overwhelming at first But once you get it it is pure marketing gold
6 ConvertKit Creator Friendly with Ecommerce Potential
ConvertKit was made for bloggers and creators but it has quietly become a solid option for small ecommerce brands especially those selling digital products or courses
It shines in simplicity You can tag subscribers based on what they buy and send them relevant follow ups The visual automation builder is intuitive and the deliverability is excellent
Best for Solopreneurs creators and small stores selling digital goods
Pricing Free plan up to 1000 subscribers Paid plans start at 15 month
While it lacks native cart recovery it works well when paired with Shopify or Gumroad through Zapier
7 Moosend Fast Affordable and Underrated
Moosend does not get as much hype but it deserves a spot on this list It loads fast has a clean interface and offers powerful features at a low price You get drag and drop email builder advanced segmentation and real time analytics
Its ecommerce automations include welcome series cart abandonment and post purchase upsell All built with ecommerce in mind
Best for Small to mid size stores looking for value without compromise
Pricing Free trial available Paid plans start at 9 month for up to 500 subscribers
Many users say Moosend feels like a premium tool at a budget price
Comparison Table Best Email Marketing Tools for Ecommerce 2025
Tool | Free Plan | Best For | Ecommerce Automations | Starting Price |
---|---|---|---|---|
Klaviyo | Yes up to 250 contacts | Advanced stores | Excellent | 45 month |
Mailchimp | Yes up to 500 contacts | Beginners | Basic | 13 month |
Omnisend | Yes up to 250 contacts | Multi channel marketing | Very Good | 16 month |
Brevo | Yes 300 emails day | Large lists on a budget | Good | 25 month |
ActiveCampaign | No | Advanced automation | Excellent | 29 month |
ConvertKit | Yes up to 1000 subs | Creators digital products | Fair | 15 month |
Moosend | No free trial | Value seekers | Good | 9 month |
Which One Should You Choose
Here is a quick cheat sheet
- If you are running a serious Shopify store go with Klaviyo
- If you are just starting and on a tight budget try Mailchimp or Moosend
- If you want SMS and email in one place pick Omnisend
- If you have a huge list but low email volume Brevo will save you money
- If you sell digital products or courses ConvertKit is smooth and simple
- If you love complex automations and dont mind a learning curve ActiveCampaign is worth it
Always use the one that fits your needs the best and is the most convenient·
FAQ:
“Which email marketing tool is best for ecommerce 2025”
For most ecommerce businesses, Klaviyo is still the best option due to its advanced platform integrations, great segmentation capabilities, and its proven ROI· However, Omnisend and Brevo are great substitutes to consider based on your needs and budget·
Is there a truly free email marketing tool for ecommerce
Yes Mailchimp ConvertKit and Omnisend all offer free plans that work for small stores But keep in mind free plans usually limit contacts emails or features so you will likely need to upgrade as you grow
Do I need email marketing if I already use social media
Absolutely Social media is great for awareness but email is where sales happen You own your email list It does not disappear when an algorithm changes Plus email allows for personalized one to one communication that social platforms cannot match
How important is email deliverability
Extremely important If your emails land in spam or get blocked your campaigns fail Tools like Klaviyo Brevo and ActiveCampaign invest heavily in deliverability infrastructure so your messages reach real inboxes
Can I switch email marketing tools later
Yes but it takes work You will need to export your list set up new automations and warm up your new sending domain Most tools offer migration guides and some even provide free help if you are moving from a competitor
Final Thoughts:
Choosing the best email marketing tools for ecommerce 2025 comes down to your store size budget and how much you want to automate Email is not going anywhere In fact with AI powered personalization and smarter segmentation it is becoming even more powerful
Start with a tool that fits your current stage Do not overpay for features you do not need But also do not limit your growth by sticking with a basic platform too long
Test a few with free trials Most of these tools let you connect your store in minutes and launch your first campaign the same day Your future self and your bank account will thank you
Got questions about which tool is right for your store Drop a comment below and we will help you decide·
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